Most organizations today have dedicated experience and strategy teams that own chatbot buying decisions. These teams must often decipher the technical jargon about AI and ML that makes it hard to differentiate between nice-to-have and need-to-have features. And the pressure to invest in best-in-class features further complicates chatbot purchase decisions. This report breaks down conversational AI into key feature groups that will help digital business pros in customer service understand the key chatbot buzzwords and invest in the features that really matter.